South Bank Academy Trust (now Excel Learning Trust) wanted to create a unified brand for their Staff Development Day, aiming to empower both teaching and support staff for a day of learning, collaboration, and inspiration. With the overarching theme of ‘bringing people together’ the event featured presentations, workshops, and a keynote address from renowned sports psychologist Simon Hartley.
By focusing on the theme and audience, Impact delivered a powerful event brand that promoted a positive and unified experience for staff, fostering collaboration and professional development. The brand was rolled out across multiple touchpoints in both print and digital media and included wayfinding solutions throughout the event venue.
