Impact Communications recently created a recruitment marketing campaign to elevate Scarborough UTC’s position as a premier technical education provider. Leveraging the UTC’s strong industry partnerships, campaign centred on the concept of bridging the gap between education and industry.
By highlighting the UTC’s unique curriculum, which incorporates real-world experience and commercial knowledge, Impact Communications aimed to demonstrate how students can gain a competitive edge. The campaign emphasised the institution’s role in cultivating future talent in high-demand fields such as cyber technology, robotics, nursing, health and social care, and engineering.
Through a strategic blend of traditional and digital media, the campaign effectively communicated the UTC’s value proposition to prospective students and their parents, ultimately driving increased applications and solidifying the institution’s reputation as a leading technical college.
