Impact Communications partnered with Northern Leaders Trust to create a compelling Sixth Form Prospectus to showcase their extensive curriculum and unique educational journey they offer to students. Recognising the importance of both digital and print formats, Impact developed a multi-faceted approach resulting in both on and offline solutions to effectively communicate the Trust’s core values of academic excellence, individualised support, and a vibrant student experience.
Key elements of the project included:
- Strategic Planning: Collaboratively defining target audiences and key messaging, ensuring the prospectus resonated with prospective students and their families.
- Content Development: Crafting engaging and informative content that highlighted the Trust’s ‘Good’ Ofsted rating, diverse enrichment programs, and successful student outcomes, including placements at prestigious universities.
- Visual Storytelling: Incorporating high-quality photography and design to showcase the vibrant Sixth Form environment, student life, and the supportive learning atmosphere.
- Digital Integration: Developing an interactive online version of the prospectus, enhancing accessibility and providing a dynamic platform for prospective students to explore the Sixth Form offerings.
- Print Production: Overseeing the production of a professional and visually appealing printed prospectus, ensuring it effectively communicated the Trust’s brand and messaging.
The Sixth Form Prospectus not only helps to convey the unique benefits of the Northern Leaders Trust Sixth Form, but also emphasises its supportive environment, personalised guidance and commitment to student success. Impact’s comprehensive approach helped create a powerful tool for attracting and engaging prospective students, ultimately contributing to the continued growth and success of the Trust.
