Seeking to amplify their commitment to student potential, Northern Leaders Trust embarked on a strategic brand identity refresh in collaboration with Impact Communications.
Understanding NLT’s core values – their unwavering focus on student success, fostering leadership qualities, and creating an inclusive learning environment – was paramount for Impact. These principles became the foundation upon which the new brand identity was built.
The refresh encompassed a complete overhaul of NLT’s collateral. From staff handbooks and presentations to marketing materials and online platforms, everything received a cohesive visual treatment that resonated with both staff and external audiences.
A key aspect of the project was the extensive student-facing content. We created engaging materials that spoke to the students’ aspirations and highlighted the diverse leadership opportunities NLT offers within and beyond the classroom. This student-centric approach ensured that NLT’s message resonated with the very people they were empowering.
Through this comprehensive brand refresh, Impact Communications helped Northern Leaders Trust solidify its visual identity and more effectively communicate its core values to all stakeholders – staff, students, and the wider community.
